June 21, 2021

The IKEA Effect and the Labor of Love

The “IKEA Effect” and the Labor of Love have great benefit for parenting. The IKEA Effect was named in honor of the highly successful Swedish manufacturer that requires assembly of  products purchased. In 2009, three business professors (Harvard, Yale and Duke University) published an article in the Harvard Business Review describing results from their research […]

The Fox and the Grapes

The Fox and the Grapes is an Aesop’s Fable and is a great example of cognitive dissonance. In the story a fox sees grapes on some lofty vines and thinks they would be delicious and refreshing. So, naturally, he makes every attempt to get to them. After multiple unsuccessful attempts, he simply walks away thinking […]